Enrollment Data: So What?
Enrollment Data: So What?
This course equips enrollment leaders with the analytical frameworks, practical tools, and strategic habits needed to interpret institutional data wisely. Rather than drowning in dashboards or reacting to anecdotes, participants learn to ask the essential “so what?” questions that transform raw numbers into insight. Through lessons on foundational definitions, CRM systems, key performance metrics, tuition discounting, benchmarking, and data disaggregation, the course trains leaders to see patterns, identify flares, avoid misleading averages, and communicate data with clarity across campus. The goal is not simply to collect data, but to use it, aligning enrollment practices with mission, capacity, and market reality.
Instructor: Tim Fuller
69 Minutes
of Video
5 Lessons
24 Activities
10 Hours
Total Effort
Learning Objectives
This course aims to equip you to:
- Interpret essential enrollment metrics (including funnel trends, yield, completion rates, retention, and discount rate) in relation to institutional decision-making.
- Evaluate CRM systems and data protocols to determine whether current practices support accuracy, clarity, and effective recruitment strategy.
- Analyze market and demographic trends (such as WICHE projections and competitor behavior) with the goal of campus-level recruitment planning.
- Apply marginal revenue theory and discounting principles to assess financial-aid decisions in relation to institutional goals and capacity.
- Utilize benchmarking and disaggregation techniques to identify outliers, uncover hidden patterns, test assumptions, and distinguish meaningful signals from misleading averages.