Keys to Capital Campaign Success
Keys to Capital Campaign Success
This course equips leaders in Christian higher education and nonprofit ministry with the vision, strategy, and tools to plan and execute transformational fundraising campaigns. Drawing on decades of experience from The Timothy Group, this course provides practical guidance on every phase of a campaign, from laying the foundation and cultivating donor relationships, to implementing effective strategies and crossing the finish line with confidence. Rooted in biblical stewardship and spiritual dependence, the course demonstrates how capital campaigns are not simply about raising money but about inviting partners into mission and impact.
Instructors: The Timothy Group: P. M. McLaughlin, Rich Cummins, and Ron Haas
111 Minutes
of Video
4 Lessons
17 Activities
10 Hours
Total Effort
Learning Objectives
This course aims to equip you to:
- Identify the indicators of institutional readiness for a capital campaign.
- Describe how to structure a campaign with appropriate goals and timeline.
- Explain the purpose and dynamics of the silent phase and how it engages major donors.
- Describe strategies for engaging a broad audience during the public phase.
- Recognize the follow-up practices that sustain donor relationships during and after a campaign.