This course equips enrollment leaders at Christian colleges to identify, recruit, and retain mission-fit students through a strategic, data-informed, and spiritually grounded approach. You will reflect on your institution’s unique identity and audience, learn to collect and apply internal and external data, adjust your practices to improve targeting and conversion, and implement tools for tracking progress and team accountability. With a focus on long-term consistency and clarity of purpose, the course helps enrollment teams resist distractions, stay focused on what matters most, and faithfully steward their calling to connect students with life-changing educational experiences.