This course equips enrollment and marketing leaders at Christian colleges to reach the right students with the right message in the right places. Participants explore the changing landscape of enrollment marketing, which is shaped by demographic decline, digital discovery, and generative AI. You will learn practical strategies for attracting mission-fit students who embody and enhance the institution’s values. The course moves from myth-busting to action planning, guiding teams to clarify their institutional identity, strengthen their website and content strategy, and engage students through relational and creative approaches that align with their mission.