Fundamentals of Fundraising

About this Course

This course provides a practical, mission-centered introduction to effective fundraising for Christian institutions and nonprofit organizations. Drawing on decades of real-world experience from veteran fundraiser Terry Munday, the course explores fundraising as a relational vocation rather than a technical transaction. Learners will explore relationship-building and donor cultivation as the foundation for making a clear and confident ask, identifying and expanding the donor base through existing networks, and sustaining institutional health through a well-run annual fund.

Video Trailer:

 
Hero Primary Text: Fundamentals of Fundraising
Hero Image:  Hero Image
Hero Tagline: with Terry Munday
Hero Wistia Video ID: 1df2gjevl3
Course SME:

Instructor: Terry Munday

Course Features:

91 Minutes
of Video

4 Lessons
20 Activities

9 Hours
Total Effort
Course Outcomes:

Learning Objectives
This course aims to equip you to:

  • Explain why effective fundraising is fundamentally relational.
  • Describe how to prepare for and make an appropriate donor ask.
  • Identify fundraising strategies such as donor identification, volunteer engagement, and annual fund practices.
  • Apply practical fundraising tools such as donor prospect identification and annual fund campaigns to your institutional context.

Dates

Start date: 02/19/26

Self enrollment (Student)