Fundamentals of Fundraising
Fundamentals of Fundraising
This course provides a practical, mission-centered introduction to effective fundraising for Christian institutions and nonprofit organizations. Drawing on decades of real-world experience from veteran fundraiser Terry Munday, the course explores fundraising as a relational vocation rather than a technical transaction. Learners will explore relationship-building and donor cultivation as the foundation for making a clear and confident ask, identifying and expanding the donor base through existing networks, and sustaining institutional health through a well-run annual fund.
Video Trailer:
Hero Primary Text: Fundamentals of Fundraising
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Hero Tagline: with Terry Munday
Hero Wistia Video ID: 1df2gjevl3
Course SME:
Instructor:
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Course Features:
91 Minutes
of Video
4 Lessons
20 Activities
9 Hours
Total Effort
91 Minutes
of Video
4 Lessons
20 Activities
9 Hours
Total Effort
Course Outcomes:
Learning Objectives
This course aims to equip you to:
- Explain why effective fundraising is fundamentally relational.
- Describe how to prepare for and make an appropriate donor ask.
- Identify fundraising strategies such as donor identification, volunteer engagement, and annual fund practices.
- Apply practical fundraising tools such as donor prospect identification and annual fund campaigns to your institutional context.
Self enrollment (Student)
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